Research Methods and Data Analysis

What is primary research?

• Research that involves analysing existing data

• Research that involves collecting new data directly from sources

• Research that is conducted by third-party organisations

• Research that is only conducted online

Which of the following is NOT a method of primary research?

• Surveys

• Interviews

• Observations

• Government statistics

What type of research involves using business data on customers and financial records?

• Primary research

• Secondary research

• Tertiary research

• Experimental research

Which of the following is an example of external secondary research?

• Sales records

• Loyalty cards

• Trade journals

• Internal memos

Why is the validity of research important?

• It ensures the research is cost-effective

• It ensures the research measures what it is intended to measure

• It ensures the research is conducted quickly

• It ensures the research is easy to understand

What does the reliability of research refer to?

• The research's ability to be replicated with consistent results

• The research's ability to be completed within budget

• The research's ability to be published in journals

• The research's ability to be conducted by a single researcher

When is qualitative data most useful?

• When measuring numerical data

• When understanding underlying reasons and motivations

• When calculating statistical significance

• When comparing sales figures

What is the main characteristic of quantitative data?

• It is descriptive and non-numerical

• It is numerical and can be measured

• It is subjective and open to interpretation

• It is collected through interviews

What does the currency of research data refer to?

• The cost of obtaining the data

• The timeliness and relevance of the data

• The geographical origin of the data

• The format in which the data is presented

Which of the following is a consideration when determining the sufficiency of research?

• The number of researchers involved

• The amount of data collected

• The location of the research

• The language used in the research