T3P1 PR Concepts, Principles, Terms, & Theoretical Concepts Quiz

What is the primary focus of reputation management in PR?

• Maximizing product sales

• Shaping and safeguarding an organization’s image

• Avoiding crisis situations

• Increasing financial returns

Which of the following is essential for strong stakeholder engagement?

• Avoiding direct communication

• Consistent engagement and communication

• Manipulating public opinion

• Ignoring media inquiries

Crisis communication focuses on:

• Managing internal relations

• Addressing negative events and crises

• Promoting products and services

• Avoiding media attention

Media relations in PR aim to:

• Establish relationships with journalists and media outlets

• Avoid negative coverage

• Focus on internal audiences

• Design marketing strategies

What does internal communication in PR focus on?

• Public opinion

• Employee engagement and a positive organizational culture

• Media coverage

• Crisis management

Corporate social responsibility (CSR) in PR often involves:

• Promoting sales campaigns

• Showcasing dedication to social and environmental causes

• Avoiding public relations crises

• Developing financial strategies

Digital PR focuses on:

• Enhancing visibility through digital channels

• Avoiding social media engagement

• Securing traditional media coverage

• Crisis management

Public affairs in PR involve:

• Lobbying and advocacy to shape public policy

• Promoting new products

• Managing internal communication

• Handling social media complaints

The evaluation of PR effectiveness uses metrics like:

• Media coverage and social media engagement

• Product sales

• Internal employee satisfaction

• Marketing costs

What is the role of crisis management in PR?

• Promoting new products

• Handling unpredictable events that threaten an organization’s reputation

• Limiting media exposure

• Managing internal crises only