T1P2 Overview of Public Relations Quiz

Which of the following is a key ethical concern in PR?

• Sales growth

• Transparency and confidentiality

• Market domination

• Technical writing

PR uses propaganda to:

• Strengthen brand reputation

• Shape perceptions and manipulate public opinion

• Focus on sales targets

• Ignore stakeholder engagement

In PR, stakeholder engagement focuses on:

• Long-term reputation building

• Short-term media relations

• Immediate sales increase

• Personal publicist roles

The nature of PR includes managing:

• Sales quotas

• Relationships with the public

• Only internal communication

• Technical product development

Advocacy and cause-related PR focuses on:

• Sales targets

• Supporting community causes and campaigns

• Market research

• Corporate financial planning

One of the key roles of PR in corporate settings is:

• Direct sales promotion

• Managing external partnerships and communication

• Financial analysis

• Avoiding public engagement

Effective communication in PR involves:

• Avoiding difficult conversations

• Listening to and addressing public concerns

• Focusing on only one communication channel

• Managing product design strategy

PR practices focus on maintaining:

• A positive public perception

• Internal product management

• Marketing strategies

• Profit margins exclusively

PR professionals must always:

• Promote the company’s reputation over ethics

• Manage communication that benefits only the company

• Balance organizational goals with public

• Focus solely on internal communication

Public Relations is defined as a strategic process based on:

• Guesswork and assumptions

• Truth, knowledge, and full information

• Only sales-driven strategies

• Misleading information