Gomendra college Concept of MKT day 1

Kodak filed bankruptcy in the year................

• 2010

• 2020

• 2012

• 2014

Nokia started their business initially with.........................

• Plastic products

• electronic products

• rubber products

• grocery

Marketing involves managerial process to formulate programs designed to bring about voluntary exchanges of values with target market.

• True

• False

Product concepts hold the assumption that customers favor product that offer quality, performance and innovative features.

• True

• False

Selling what you have is the concept of ………………………………………

• Selling

• product

• production

• marketing

In production concept companies put all their marketing efforts in:

• Reducing the cost of production

• Distribution system

• both of them

• none of them

Value can be created in isolation.

• True

• False

consumers may participate in the cocreation process for psychological reasons.

• True

• False

..................................announces the acquisition of all Nokia phone operations.

• Samsung

• Microsoft

• None of them

In AMA definitions of marketing 2004, there is a replacement of exchange definition of marketing with ...................

• Satisfaction creation

• Cost

• Value creation

• sales