Digital Marketing Quiz

Digital marketing is the method in which products and services are promoted using digital __________ or technology through social media, mobile apps, search engines, and email.

• platforms

• networks

• channels

• tools

• devices

What are interchangeable names for digital marketing?

• Online marketing and internet marketing

• Social media marketing and email marketing

• Content marketing and influencer marketing

• Search engine marketing and SEO

Digital media has been around since __________, when Ray Tomlinson sent the first email.

• 1971

• 1985

• 1990

• 2000

Customer __________ Management (CRM) is any tool, strategy, or process that helps businesses better organize and access consumer data.

• Relationship

• Resource

• Response

• Revenue

True or False: As digital marketing platforms increased, the frequency at which consumers were using digital devices instead of visiting physical stores increased.

• True

• False

Digital marketing includes __________ marketing, content marketing, email marketing, influencer marketing, Pay-Per-Click (PPC), Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

• social media

• traditional

• direct

• print

What are the four primary principles of marketing? P – __________ – good or service offered to customer

• Product

• Price

• Place

• Promotion

What are the four primary principles of marketing? P – __________ – amount consumer will pay

• Product

• Price

• Place

• Promotion

What are the four primary principles of marketing? P – __________ – where product is sold

• Product

• Price

• Place

• Promotion

A digital marketing strategy is __________ for getting a product or service to the consumer.

• essential

• optional

• irrelevant

• unnecessary