Chapter 4 Market Research Test Prep

Chapter 4 Market Research Test Prep

9th Grade

15 Qs

quiz-placeholder

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Chapter 4 Market Research Test Prep

Chapter 4 Market Research Test Prep

Assessment

Quiz

Business

9th Grade

Medium

Created by

Steve Wills

Used 2+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a source of primary data?

Social networks

Surveys

In-person Interviews

Observation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is considered a source of secondary data?

Surveys

Industry databases

Field tests

Experiments

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT representative of a demographic segmentation?

Housing

Marital status

Age

Consumer trends

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT included in a SWOT analysis?

Products

Strengths

Opportunities

Threats

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following terms represent “getting a bigger piece of the pie”?

Market demographics

Market trends

Market share

Market segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market share is defined as:

The total sales of a company in a market.

The percentage of an industry's sales that a particular company controls.

The number of products a company sells in a year.

The total revenue generated by a company.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define the following key term from this chapter: Target market.

A group of consumers identified as the recipients of a particular marketing message

A random selection of individuals for market research

The entire population of a country

A list of potential suppliers for a business

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