Chapter 4 Market Research Test Prep
Quiz
•
Business
•
9th Grade
•
Medium
Steve Wills
Used 2+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a source of primary data?
Social networks
Surveys
In-person Interviews
Observation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is considered a source of secondary data?
Surveys
Industry databases
Field tests
Experiments
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is NOT representative of a demographic segmentation?
Housing
Marital status
Age
Consumer trends
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT included in a SWOT analysis?
Products
Strengths
Opportunities
Threats
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following terms represent “getting a bigger piece of the pie”?
Market demographics
Market trends
Market share
Market segmentation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market share is defined as:
The total sales of a company in a market.
The percentage of an industry's sales that a particular company controls.
The number of products a company sells in a year.
The total revenue generated by a company.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define the following key term from this chapter: Target market.
A group of consumers identified as the recipients of a particular marketing message
A random selection of individuals for market research
The entire population of a country
A list of potential suppliers for a business
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