MKT574 Quiz 2

Which of the following is an example of internal data?

• Strength-weaknesses profile

• Macroeconomic data

• Industry data

• Intermediaries data

In some developing countries, governments may enhance the information to paint a positive

picture of the economic life in the country. This is an example of the _________ problem of secondary data.

• Non-availability of data

• Reliability of data

• Data classification

• Comparability of data

The ______ approach to forecasting future demand states that with everything else remaining equal, acceptance of a product in Country A is only separated from Country B due to the time the product is introduced into the market

• Lead-lag analysis

• Proxy indicators

• Chain ratio

• Estimation by analogy

UK has a population of 50 million people while Germany has a population of 80 million. There are 1.8 million people in UK that have access to satellite Internet.

Using the estimation by analogy approach, what is the number of potential customers in Germany that will want to have access to satellite Internet?

• 2.88 million

• 1.12 million

• 13.50 million

• 1.6 million

Which of the following contact methods allows for the highest level of flexibility (i.e. ability to clarify problems)?

• Personal

• Mail

• Telephone

• E-mail

Convenience sampling is an example of

• Non-probability sampling

• Probability sampling

Which of the following situation states that the measurement is highly reliable but not valid?

• Situation 1

• Situation 2

• Situation 3