
MKT574 Quiz 2
Authored by Mohd Adzwin Faris Niasin
Business
University
Used 2+ times

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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of internal data?
Strength-weaknesses profile
Macroeconomic data
Industry data
Intermediaries data
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
In some developing countries, governments may enhance the information to paint a positive
picture of the economic life in the country. This is an example of the _________ problem of secondary data.
Non-availability of data
Reliability of data
Data classification
Comparability of data
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The ______ approach to forecasting future demand states that with everything else remaining equal, acceptance of a product in Country A is only separated from Country B due to the time the product is introduced into the market
Lead-lag analysis
Proxy indicators
Chain ratio
Estimation by analogy
4.
MULTIPLE CHOICE QUESTION
1 min • 3 pts
UK has a population of 50 million people while Germany has a population of 80 million. There are 1.8 million people in UK that have access to satellite Internet.
Using the estimation by analogy approach, what is the number of potential customers in Germany that will want to have access to satellite Internet?
2.88 million
1.12 million
13.50 million
1.6 million
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following contact methods allows for the highest level of flexibility (i.e. ability to clarify problems)?
Personal
Telephone
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Convenience sampling is an example of
Non-probability sampling
Probability sampling
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following situation states that the measurement is highly reliable but not valid?
Situation 1
Situation 2
Situation 3
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