Which of the following activities helps managers make smart decisions regarding the problems and opportunities facing their businesses:

Marketing 2 Unit 2

Quiz
•
Business
•
9th Grade
•
Medium
Lindsay Barton
Used 7+ times
FREE Resource
66 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Conducting marketing research
Advertising and sales promotion
Hiring new employees
Providing customer service
Answer explanation
Conducting marketing research provides managers with valuable insights into market trends, customer preferences, and competitive analysis, enabling them to make informed decisions about problems and opportunities.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The success of any marketing research study depends most directly on
having enough money.
finding the best customers.
hiring the right researchers.
defining the problem correctly.
Answer explanation
Defining the problem correctly is crucial in marketing research as it sets the direction for the study. Without a clear problem definition, even the best resources may not yield useful insights.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a benefit of having managers and researchers on the same page about the marketing research problem:
It eliminates the need to establish research objectives.
It keeps the business from wasting resources.
It ensures favorable results from the research study.
It improves the business’s market share.
Answer explanation
Having managers and researchers aligned on the marketing research problem ensures that resources are used efficiently, preventing unnecessary expenditures on irrelevant research efforts.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Erika, a manager, is wondering why sales are lower in a particular market segment. This is her
research objective.
situation analysis.
research problem.
decision problem.
Answer explanation
Erika's inquiry about lower sales indicates she is identifying a specific issue to investigate, which classifies it as a research problem. This is distinct from a research objective or situation analysis.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“What are some unfulfilled needs in our target market?” is an example of a(n)
research objective.
situation analysis.
research problem.
decision problem.
Answer explanation
The question identifies a specific inquiry about unmet needs in the target market, which aligns with a research objective. Research objectives guide the focus of a study, making "research objective" the correct choice.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which advertising campaign will be more effective?
discovery-oriented decision problem.
strategy-oriented decision problem.
unit of analysis.
relevant variable.
Answer explanation
A strategy-oriented decision problem focuses on how to achieve specific advertising goals, making it more effective for determining the best campaign approach compared to other options.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a true statement about marketing research studies:
Marketing research studies should be conducted once per year.
Lower-level employees should not be involved in research studies.
Each marketing research study is unique.
Answer explanation
Each marketing research study is unique because they are tailored to specific objectives, target audiences, and market conditions, making it essential to approach each study with a fresh perspective.
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