Business and Advertising Quiz

Which phrase is used to express purpose?

• Even though

• Although

• In spite of

• So that

What is the razor-and-blades business model?

• Selling razors and blades together

• Offering a cheap main product and expensive consumables

• A model for selling only razors

• A model for selling only blades

What is a viral advert?

• An advert that is printed in newspapers

• An advert that is shown on TV

• An advert that spreads quickly online

• An advert that is displayed on billboards

What does the term 'consumer' refer to?

• A person who buys from a shop

• A person who uses professional services

• A marketing term for a buyer

• A person who sells products

What is the significance of King Camp Gillette in the lesson?

• He was a grammar expert

• He invented the electric razor

• He developed the razor-and-blades business model

• He was a famous advertiser

What is the purpose of using 'so as to' in a sentence?

• To express a statement

• To express purpose

• To express contrast

• To express a question

What is the main idea behind misleading advertisements?

• To provide accurate information

• To offer free products

• To trick consumers

• To promote honesty

What does 'merge' mean in a business context?

• To close a business

• To join two companies together

• To sell a company

• To start a new business

What is the effect of changing stress on nouns and verbs?

• It has no effect

• It makes the word shorter

• It makes the word longer

• It changes the meaning of the word

What is the role of 'so that' in a sentence?

• To express contrast

• To express purpose

• To express a statement

• To express a question