WEEK 6

What does digital business integration primarily aim to enhance?

• Brand recognition

• Efficiency and productivity

• Employee morale

• Customer satisfaction

Which of the following is NOT a component of an ERP system?

• Supply Chain Management

• Finance

• Human Resources

• Marketing Automation

What is the main purpose of e-commerce integration?

• To create marketing campaigns

• To enhance physical store sales

• To coordinate between eCommerce websites and back-end systems

• To manage employee schedules

Which benefit of digital business integration involves reducing operational costs?

• Data-Driven Decision Making

• Cost Savings and Increased Revenue

• Improved Customer Experience

• Enhanced Efficiency

What does e-SCM stand for?

• E-commerce Supply Chain Management

• Enhanced Supply Chain Management

• Enterprise Supply Chain Management

• Electronic Supply Chain Management

Which phase of e-SCM involves selecting suppliers?

• Delivery

• Manufacturing

• Sourcing

• Planning

What is a key component of Customer Relationship Management (CRM)?

• Supply Chain Management

• Sales Force Automation

• Financial Analysis

• Inventory Control

Which of the following is a benefit of integrating e-CRM and e-SCM?

• Limited market reach

• Reduced employee turnover

• Enhanced Customer Satisfaction

• Increased production costs

What does the delivery phase of e-SCM focus on?

• Planning production schedules

• Selecting suppliers

• Logistics and distribution

• Managing customer inquiries

Which digital tool helps in analyzing customer purchasing behavior?

• E-commerce platform

• Inventory management system

• CRM software

• Data analytics tools