CH8.1- 8.2

means thinking and using knowledge.

people fail to notice when their choice is secretly swapped with

an alternative they did not select.

 the tendency to respond to and remember some stimuli more than others. 

decision-making that begins with a broad overview

and breaks it down into more detailed components.

an approach that starts with smaller parts and builds up to a larger system.

is when anything differs drastically from items around it in size, shape, color, or movement,  meaning that it stands out immediately. 

A process that requires searching through the items in series. 

refers to the brain's limited capacity to process multiple items at once

refers to the difficulty people experience when trying to focus on multiple tasks at once, particularly when the tasks are unrelated.

is a psychological phenomenon that demonstrates the interference in reaction time when performing a task. The tendency to read the words instead of saying the color of ink.