conB week 9

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7 Qs

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conB week 9

conB week 9

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the main categories of consumer needs?

Functional needs

Psychological needs

Hedonic needs

Hierarchical needs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Maslow’s Hierarchy of Needs, which need comes after safety needs?

Self-actualization

Esteem needs

Love and belonging needs

Physiological needs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which theory of motivation suggests that individuals are driven by their expectations of achieving positive outcomes?

Drive Theory

Expectancy Theory

Behavioral Theory

Cognitive Theory

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of motivational conflict occurs when a consumer has to choose between two attractive alternatives?

Approach-Avoidance Conflict

Avoidance-Avoidance Conflict

Approach-Approach Conflict

Need-Avoidance Conflict

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method is commonly used to measure consumer motivation by asking consumers about their preferences and desires?

Psychographic Analysis

Observational Techniques

Surveys and Questionnaires

Focus Groups

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hedonic needs in consumer behavior are primarily focused on:

Survival and safety

Pleasure and excitement

Social acceptance

Psychological fulfillment

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt


How can understanding consumer motivation help marketers?

By influencing market segmentation and product design

By improving manufacturing processes

By reducing the cost of production

By controlling the supply chain

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