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MKT420: CHAPTER 1

Authored by NORHUSNIYATI HUSIN

Professional Development

University

Used 39+ times

MKT420: CHAPTER 1
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The production orientation emphasizes producing goods in large quantities to reduce costs per unit.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The product orientation focuses primarily on the product's features and continuous improvement without considering customer needs.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The selling orientation is based on the idea that consumers will not buy enough of a company's products unless it undertakes a large-scale selling and promotion effort.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing orientation believes in achieving organizational goals through understanding the needs and wants of target markets.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Societal marketing orientation takes into account not only customer satisfaction but also long-term societal welfare.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The selling concept prioritizes discovering customers' needs and fulfilling them better than the competition.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing orientation is the most profitable orientation among all other orientations in the short term.

True

False

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