Consumer Behavior Quiz

Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society.

• culture

• consumer behavior

• subculture

• social class

• individualism

________ express(es) the collective principles, standards, and priorities of a community.

• Social class

• Cultural values

• Conformity

• Consumer behavior

• Subculture

In terms of consumer behavior, ________ is the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society which express its principles, standards, and priorities.

• conformity

• individualism

• culture

• society

• subculture

A ________ is a symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated periodically.

• belief

• ritual

• culture

• value

• custom

Singing the national anthem before the start of a sports event is described as a ________.

• belief

• ritual

• culture

• norm

• custom

The ________ level of cultural norms reflects the underlying dimensions of culture that impact multiple societies.

• supranational

• national

• group

• reference group

• subcultural

In-crowd, pop mavericks, networked intelligentsia, and thrill renegades are examples of four segments developed based on a lifestyle matrix of global youth aged 14 to 24 at the ________ level.

• supranational

• national

• group

• reference group

• subcultural

The segment of global youth aged 14 to 24 that acts as the hub of online social networks, focuses on revolution, creativity, and deconstruction, and has members that prefer cult brands like Vespa and Vans, is called ________.

• in-crowd

• pop mavericks

• networked intelligentsia

• thrill renegades

• pop rebels

The segment of global youth aged 14 to 24 that spreads word of mouth rapidly, values passion, individuality, and instant gratification, and prefers personalized brands like Diesel and Adidas, is called ________.

• in-crowd

• pop mavericks

• networked intelligentsia

• thrill renegades

• pop rebels

________ offer(s) order, direction, and guidance for problem solving by providing tried and true methods of satisfying physiological, personal, and social needs.

• Beliefs

• Values

• Self-concept

• Culture

• Rationality