Building Relationship with Customers Quiz

Quiz
•
English
•
12th Grade
•
Medium
Jade Guilbert
Used 2+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term for the advantages a company has over its competitors?
Brand image
Competitive advantage
Customer retention
Referral
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term refers to the loss of customers over time?
Customer loyalty
Customer churn
Brand reputation
Customer insights
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is meant by 'customer insights'?
Understanding customer preferences
Increasing revenue
Handling complaints
Creating a unique bond
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term describes the ongoing process of making improvements?
To grow
To optimise
To enhance
Continuous improvements
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does 'to retain' mean in a customer context?
To handle complaints
To acquire new customers
To keep customers
To attract customers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term refers to the overall perception of a brand in the market?
Brand image
Customer preferences
Saturated market
Cost-effective
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is 'word-of-mouth'?
Advertising through social media
Brand loyalty programs
Recommendations from customers
Direct marketing
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