SM 140 Marketing Review #2

Which is NOT a "P" of the marketing mix?

• Price

• Product

• Process

• Promotion

• Place

An Athlete in Marketing is considered a "what"?

• Place

• Product

• Process

A _______ is the focus or aim of an organization's marketing efforts.

• Target Market

• Neighborhood

• Corporate Firm

_______ is an agreement between a sport organization or event and a business partner in which there is a fee paid to affiliate with the sport organization.

• Sportsmanship

• Sponsorship

• Financial contract

Often described as electronic marketing and is usually associated with the internet, computers, and forms of mobile communications.

• Target Marketing

• Mass Marketing

• Digital Marketing

One of the most important roles of sport marketing is carrying out the __________ of an organization.

• contracts

• mission statement

• ideals

• fun

True or False: A Marketing Plan can be a part of a Business Plan.

• True

• False

The goal of THIS "P" is to reveal to consumers why they need something and why they should pay a certain price for it.

• Placement

• Promotion

• Price

Ideally, a ______ should fulfill an existing consumer demand.

• Placement

• Price

• Product

Last question... This may refer to placing a product in certain stores, but also refers to the product’s placement on a specific store’s display.

• Promotion

• Place

• Price

• Product