Marketing a product to an environmentally friendly customer

One of the following practices is not GOOD for an eco-friendly business

• Using biodegradable packaging materials
• Implementing a recycling program
• Utilizing renewable energy sources
• Make sure your customers don't know about your supply chain

Your eco-friendly customer usually cares about

• sustainability and environmental impact
• customer loyalty and satisfaction
• brand recognition and advertising
• profit margins and sales growth

What is, in your opinion, the best channel to target an eco-friendly customer

• Television commercials
• Billboards in urban areas
• Direct mail campaigns
• Social media and eco-focused websites

What is the second important element for an eco-friendly customer after sustainability ?

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What would you do to convince some difficult eco-friendly customers to buy your product?

• Highlight the product's popularity among non-eco-friendly customers
• Ignore them

• Emphasize sustainability, provide certifications, and engage in value-driven discussions.
• Focus on price discounts

What color combination can I use to better convince my customers to buy my product?

• Red, green and black combination

• Green, Purple and yellow combination

• Green, black and white combination

• green, blue and orange combination

Which one of the following SLOGANS sounds appealing to your eco-conscious customers?

• • "Green Choices for a Better Tomorrow"

• • "Clean Earth, Clear Conscience"

• • "Small Choices, Big Green Impact"

• • "Sustainability Starts Here"

What is the most convincing sustainability icon in your opinion?

• Solar panel
• Wind turbine
• Electric car
• Recycling symbol

In your opinion, which one of the following is necessary for good packaging?

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