Unit 1 Part 2

Cultural effect of Mass Media bringing different cultures together is

• Intra-cultural diversity

• Inter-cultural homogeneity

• Cultural Hegemony

• Cultural Hybridity

Cultural effect of mass media- facilitating the bending of cultural elements from different societies is?

• Intra-cultural diversity

• Inter-cultural Homogeneity

• Cultural Commodification

• Cultural Hybridity

Media can perpetuate ______________________________ by promoting dominant cultural values, ideologies, and norms.

Hint: Cultural effect of Mass Media

• Inter-cultural Homogeneity

• Intra Cultural Diversity

• Cultural Hegemony

• Cultural Hybridity

Hint: Cultural Effect

• Intra-cultural diversity

• Cultural Hegemony

• Cultural Commodification

• None of the above

Dissemination of cultural artifacts such as literature, music, art, and folklore to broad audiences.

• Cultural hybridity

• Cultural Hegemony

• Cultural Transmission

• Cultural Commodification

Dissemination of cultural artifacts such as literature, music, art, and folklore to broad audiences.

• Cultural hybridity

• Cultural Hegemony

• Cultural Transmission

• Cultural Commodification

Which Individual type-effect can trigger actions?

• Physiological-Type effect

• Behavioral-type effect

• Emotional –type effect

• Attitudinal- type effect

Which Individual-type effect is comparing things to our standards?

• Attitudinal- type effect

• Behavioral-type effect

• Emotional-type effect

• Physiological-type effect

A conceptualization of people uncritically reading, watching, and listening to media content, simply absorbing whatever messages may be contained within.

• Active Audience

• Passive audience

_____________________________ can be defined “as made up of real social groups and is characterized by networks of interpersonal relationships through which effects are mediated".

• Active Audience

• Passive audience