Value Chain Quiz

Who proposed the value chain as a tool for identifying ways to create more customer value?

• Peter Drucker

• Michael Porter

• Philip Kotler

• Henry Mintzberg

How many primary activities are there in the value chain model?

• Three

• Five

• Nine

• Seven

Which of the following is NOT one of the Five Primary Activities?

• Human resource management

• Inbound logistics

• Operations

• Service

What is the role of the Four Support Activities?

• To assist the firm as a whole

• To create value that exceeds the cost

• To manage customer relationships

• To conduct core business processes

Which process involves gathering and acting upon information about the market?

• New-offering realization process

• Fulfillment management process

• Market-sensing process

• Customer acquisition process

What does Value Chain Analysis (VCA) involve?

• Identifying competitors

• Identifying primary and support activities

• Reducing employee turnover

• Increasing advertising budget

Which of the following is a primary activity related to warehousing and distribution?

• Inbound logistics

• Service

• Operations

• Outbound logistics

What is a characteristic of a core competency?

• It is not a source of competitive advantage

• It contributes to perceived customer benefits

• It has applications in a limited market

• It is easy for competitors to imitate

Which support activity involves recruiting and training?

• Technology development

• Procurement

• Human resource management

• Firm infrastructure

What is the goal of the Five Primary Activities?

• To reduce costs

• To create value that exceeds the cost

• To enhance supplier relationships

• To improve employee satisfaction