Fashion Communication Quiz

What is the primary purpose of visual merchandising?

• To create a comfortable shopping experience

• To increase product prices

• To reduce store inventory

• To limit customer access to products

Which of the following is NOT a component of visual merchandising?

• Layout

• Advertising

• Display

• Graphics

What does the acronym AIDCS stand for in visual merchandising principles?

• Attention, Interest, Desire, Conviction, Sale

• Attract, Inform, Display, Create, Sell

• Analyze, Identify, Design, Create, Sell

• Attention, Information, Design, Create, Sell

Which color is associated with feelings of calm and relaxation?

• Green

• Blue

• Yellow

• Red

What is the role of signage in effective display?

• To confuse customers

• To provide information about products

• To distract from the merchandise

• To limit customer interaction

Which type of display is most desirable for customer visibility?

• Floor level

• Behind the counter

• Eye level

• Above head level

What is color blocking in visual merchandising?

• Using colors to create a chaotic display

• Arranging products by color to attract attention

• Using only neutral colors in merchandising

• Limiting the use of colors in displays

Which of the following is a benefit of using color in visual merchandising?

• It makes products more expensive

• It reduces the need for signage

• It can evoke emotional responses from customers

• It limits customer choices

What is the main advantage of using magazines for advertising?

• Low cost and high reach

• High quality print and longer shelf life

• Limited audience targeting

• Immediate publication

Which advertising medium is known for its quick turnaround time?

• Television

• Radio

• Newspapers

• Magazines