Marketing Management

1. Marketing management in the new millennium emphasizes quality, value, relationships, and __________.

 

2. Product quality is defined by customers' __________ and evaluative criteria.

 

 

3. A successful quality strategy requires teamwork and __________ across all functional areas.

 

4. Continuous quality improvement processes are critical for enhancing service quality and __________ satisfaction.

 

5. The sociocultural environment consists of the cultural and social __________ of the countries where the organization markets its products.

 

6. The demographic environment includes the size, distribution, and __________ of people and organizations.

7. The economic environment involves income, savings, investment levels, and government __________.

 

8. The competitive environment requires analysis of competitors' __________ and strategies.

 

9. Laws and regulations in the political/legal environment govern product safety, __________, pricing, and distribution.

 

10. Ethical issues in marketing can be related to individual or __________ marketing decisions.