Marketing Mix -Product Quiz

Which of the following best describes the collection of products a business produces?

• Product life cycle

• Boston Matrix

• Product portfolio

• Unique selling point

Which of the following products is most likely to be a cash cow according to the Boston Matrix?

• CD player

• Bingo hall

• DVD

• Established branded chocolate bar

At which stage of the product life cycle are product sales most likely to be at their highest?

• Introduction

• Growth

• Maturity

• Decline

When developing a new product a business will consider what the product offers, for example, its features, looks and ease of use. This is most likely to be classed as:

• Product design

• Brand image

• Selling price

• Cost of development

The product life cycle measures the:

• Price of a product over time

• Cost of a product over time

• Profit of a product over time

• Sales of a product over time

According to the Boston Matrix, which of the following is most likely to earn the funds required to develop future products?

• Dog

• Cash cow

• Question mark/problem child

• Star

The Boston Matrix categorises a business’s products in terms of:

• Total sales and market share

• Market growth and market size

• Total sales and total profit

• Market share and market growth

When a business develops an aspect of a product that makes it different to those of its competitors, it is known as:

• A product portfolio

• The Boston Matrix

• A unique selling point (USP)

• The product life cycle

Which of the following is a benefit to a business of new product development?

• Costs of development are often high

• The possibility that high profits can be earnt

• The business is unlikely to be able to charge high prices

• There is no guarantee that the product will be successful

A well-known brand of breakfast cereal uses promotion to encourage its existing consumers to eat its product at breakfast, dinner and tea. This is an example of which of the following extension strategies?

• Price reduction

• Adding different features

• Advertising

• Changing target market