ENT Chapter 4 Key Terms Fill

Divides customers into groups based on how they engage with a product

A report portraying details about a typical customer.

Division of a market using statistical data, including housing, age, education, ethnicity, gender, occupation, marital status, and other characteristics.

Businesses study the unique needs and wants of people in geographic areas to create and market products to meet consumer demands.

The process or technique of promoting, selling, and distributing a product or service.

A method of selling that involves analyzing customer wants and needs and aiming to fulfill them.