FMCU6 - PR MID

Media space purchased by sponsors to persuade audiences; or the practice of planning and producing this service.

• Audience targeting
• Ad placement
• Advertising

• Business to consumer (B2C)

Model of public relations in which communication is two-way but unbalanced, with the organization using research/feedback in an effort to persuade publics to change attitudes or behaviors.

• Reactive Model
• Asymmetrical model

• One-Way Model
• Business to consumer (B2C)

The relationship between a business and other businesses

• B2B (business-to-business) relationships
• B2C (business-to-consumer) relationships
• C2C (consumer-to-consumer) relationships
• B2G (business-to-government) relationships

The relationship between a business and the end users or consumers of its product or services.

• Market analysis
• Product development
• Sales strategy
• Business to consumer (B2C)

A public relations function used to build mutual understanding with the community of the organization.

• Public Affairs
• Media Relations
• Corporate Communications
• Community Relations

A systematic method for analyzing recorded information such as audio, video or text.

• Content analysis
• Statistical analysis
• Qualitative research
• Data mining

A section of public relations that deals with establishing mutual understanding between the organization and its own employees.

• Public Relations
• Media Relations
• Customer Relations
• Employee Relations

Groups of people with shared interests outside of an organization. These groups either have an effect on or are affected by the organization.

• External publics

• Employees
• Customers
• Suppliers

A public relations function, mostly for public companies, used to build mutual understanding with current or potential shareholders.

• Public Relations
• Shareholder Services
• Corporate Communications
• Financial Relations

Research designed with clear rules and procedures for collection and analysis of information

• Qualitative research
• Formal research

• Exploratory research
• Descriptive research