
FMCU6 - PR MID
Authored by nhi phạm
English
University
Used 3+ times

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41 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Media space purchased by sponsors to persuade audiences; or the practice of planning and producing this service.
Advertising
Business to consumer (B2C)
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Model of public relations in which communication is two-way but unbalanced, with the organization using research/feedback in an effort to persuade publics to change attitudes or behaviors.
Asymmetrical model
Business to consumer (B2C)
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The relationship between a business and other businesses
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The relationship between a business and the end users or consumers of its product or services.
Business to consumer (B2C)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A public relations function used to build mutual understanding with the community of the organization.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A systematic method for analyzing recorded information such as audio, video or text.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A section of public relations that deals with establishing mutual understanding between the organization and its own employees.
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