Chapter Three Review

This ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma

• Moral Relativism

• Green Marketing

• Deontological

• Sustainability

A theory of time-and-place ethics; that is, the belief that ethical truths depend on the individuals and groups holding them

• Act Utilitarianism

• Moral Relativism

• Virtue

• Corporate Social Responsibility

To act in a way that benefits the most people, regardless of law or personal feeling

• Act Utilitarianism

• Green Marketing

• Code of Ethics

• Rule Utilitarianism

Prioritizes the well-being of the maximum number of people using the fairest means possible

• Rule Utilitarianism

• Moral Relativism

• Social Media Marketing

• Sustainability

A character trait valued as being good

• Code of Ethics

• Green Marketing

• Sustainability

• Virtue

A guideline to help marketing managers and other employees make better decisions

• Code of Ethics

• Marketing

• Green Marketing

• Moral Relativism

A business’s concern for society’s welfare

• Act Utilitarianism

• Corporate Social Responsibility

• Rule Utilitarianism

• Social Media Marketing

The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment

• Code of Ethics

• Corporate Social Responsibility

• Virtue

• Green Marketing

AI is being used more and more in marketing. It should be taught ethical decision making.

• True

• False

Sanchez Foods Inc. is a large food manufacturing corporation that earns more profits than its competitors. The company uses only organically grown grains and fruits. It also promotes organic farming and helps nonprofit agencies that focus on food and nutrition causes. The company recently decided to use a third-party recycling logo. In this scenario, Sanchez Foods is most likely to have adopted the practice of

• Relationship Marketing

• Event Marketing

• Green Marketing

• Affinity Marketing