ENTR 302 Chapter 5: Using Design Thinking

Which best describes design thinking?

• a. a combination of empathy and social skills

• b. an interactive approach to problem solving

• c. an approach to getting feedback on existing products

• d. an act of closely monitoring behavior of others

Which is at the center of design thinking?

• a. new products or services

• b. aesthetic creativity

• c. human needs

• d. convergent thinking

While using design thinking, Daniel attempts to determine if the technology currently exists to help bring his product idea to life. Which concept in design thinking is Daniel considering?

• a. feasibility

• b. viability

• c. durability

• d. creativity

Aurelia has an idea to create a new application that allows people in different sectors to share ideas and prototypes with their peers for constructive feedback. She is currently trying to determine whether she will be able to generate enough income to support herself and app improvement. Which component of design thinking is she considering?

• a. feasibility

• b. viability

• c. durability

• d. desirability

Which is true about design thinking?

• a. Divergent thinking is required for determining product viability.

• b. Convergent thinking helps identify the feasibility of products.

• c. Considering desirability requires using empathy.

• d. Determining product viability should be the first step.

What term is used to refer to human emotions and desires within the context of design thinking?

• a. sensitivity

• b. empathy

• c. needs

• d. stimuli

Which question should you ask as the starting point of using design thinking?

• Will the idea make money?

• Can it be done?

• What do people need?

• How can this product or service be improved?

Which action can help increase your powers of observation?

• practice interviewing your friend or colleague

• take a different route to work each day

• discuss brainstorming techniques with a mentor

• improve your empathic skills

Which phase of the design-thinking process involves generating and developing new ideas based on observations gained during the observation phase?

• test

• empathize

• define

• ideate

Which is an example of prioritizing the principle of user-centricity during service design?

• a company thinks of the overall delivery system to fully understand the service

• a company delivers a service that is a bit more expensive, but best meets customer demands

• a company analyzes the steps a customer will take during a service

• a company prototypes the new service before releasing it to customers