Research Methods Quiz

What is the first step in the scientific method?

• Making predictions

• Gathering data

• Defining a question to investigate

• Analyzing the data

Which type of research is primarily aimed at exploring a problem or phenomenon?

• Descriptive Research

• Explanatory Research

• Evaluative Research

• Exploratory Research

In a mixed-methods research design, which two approaches are combined?

• Qualitative and Quantitative

• Exploratory and Evaluative

• Descriptive and Explanatory

• Longitudinal and Cross-sectional

What does SWOT analysis stand for?

• Strengths, Weaknesses, Opportunities, Threats

• Strategies, Weaknesses, Objectives, Tactics

• Strengths, Objectives, Weaknesses, Trends

• Strategies, Opportunities, Weaknesses, Threats

Which of the following is NOT a component of a business model?

• Value Proposition

• Customer Segments

• Market Share

• Revenue Streams

What is the primary purpose of conducting an evaluative research study?

• To explore new phenomena

• To assess relationships between variables

• To investigate the effectiveness of a program or strategy

• To provide an accurate profile of events or situations

Which type of research design collects data at a single point in time?

• Longitudinal Research

• Cross-sectional Research

• Mixed Methods Research

• Qualitative Research

In business model analysis, what are 'critical success factors'?

• Elements that must be managed effectively for success

• The financial projections for the next fiscal year

• The marketing strategies employed by competitors

• The number of employees in a company

What is the primary focus of descriptive research?

• To provide an accurate profile of events or situations

• To explore relationships between variables

• To evaluate the effectiveness of a strategy

• To develop new theories

Which research strategy involves immersing oneself in the social or cultural group being studied?

• Case Study

• Ethnography

• Survey

• Experiment