Strategic Marketing Quiz

Strategic Marketing Quiz

Professional Development

54 Qs

quiz-placeholder

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Strategic Marketing Quiz

Strategic Marketing Quiz

Assessment

Quiz

Education

Professional Development

Hard

Created by

Haider Ali

Used 1+ times

FREE Resource

54 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of strategic marketing?

Product design

Market research

Financial planning

Human resources

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is international information important for decision-making?

It helps in local advertising

It reduces production costs

It provides insights into global trends

It simplifies tax calculations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the Boston Matrix used for in international marketing?

Analyzing market growth and share

Developing new products

Setting pricing strategies

Managing supply chains

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do BCG matrix and PESTEL analysis help in business?

By improving employee satisfaction

By enhancing customer service

By providing strategic insights

By increasing production speed

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who defined strategy as "the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals"?

Michael Porter

Henry Mintzberg

Alfred Chandler

Peter Drucker

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Michael Porter, what is competitive strategy about?

Following industry trends

Being different

Reducing costs

Increasing market share

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Henry Mintzberg described strategy as what?

A unique mix of value

A pattern in a stream of decisions

A set of long-term goals

A competitive advantage

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