Practice: Leads that succeed

What type of lead is characterized by a descriptive scene to immerse the reader?

• Basic News Lead

• Scene Setter Lead

• Question Lead

• Blind Lead

Which lead is most likely to begin with a shocking statistic or fact?

• Wordplay Lead

• Roundup Lead

• Startling Statement Lead

• Direct Address Lead

What is the main focus of a Blind Lead?

• Introducing the main characters directly

• Creating suspense by withholding key information

• Asking a direct question

• Using a humorous tone

"Are you ready to change the way you think about exercise?" is an example of what type of lead?

• Wordplay Lead

• Question Lead

• Scene Setter Lead

• Anecdotal Lead

In what lead type is the reader addressed directly using "you"?

• Direct Address Lead

• Scene Setter Lead

• Roundup Lead

• Blind Lead

Which of the following best describes an Anecdotal/Narrative Lead?

• It starts with a question to engage the reader.

• It tells a short story or shares an example to illustrate a point.

• It presents a list of related facts or figures.

• It focuses on a clever play of words.

A Roundup Lead is best used when:

• Highlighting multiple people, places, or events

• Telling a personal story

• Creating suspense through vague information

• Asking the reader a question

Which lead type uses a list of participants or events to draw the reader's interest?

• Startling Statement Lead

• Blind Lead

• Roundup Lead

• Direct Address Lead

"The wind howled through the trees as the storm raged across the countryside." What type of lead is this?

• Startling Statement Lead

• Anecdotal/Narrative Lead

• Scene Setter Lead

• Question Lead

Which lead type creates intrigue by beginning with a play on words?

• Wordplay Lead

• Scene Setter Lead

• Direct Address Lead

• Blind Lead