MKT574 Pop Quiz Chapter 1

Which of the following management orientation states that each country is different therefore must be handled by its own management team?

• Ethnocentric

• Polycentric

• Regiocentric

• Geocentric

Honda Jazz that is sold in Europe has been rebranded as Honda Fit for sale in Asian markets by the Asian management team of Honda. This is an example of ___

• ethnocentric orientation

• polycentric orientation

• regiocentric orientation

• geocentric orientation

Which industry represents the polycentric orientation the best?

• Fast-food

• Fashion/Apparel

• Home appliances

• Consumer electronics

Which strategy maintains that the 4P of the marketing mix remain the same when a company conducts marketing outside of its home country?

• Globalization

• Standardization

• Localization

• Adaptation

• Differentiation

Cooking class falls into which category of experiences as stated in the concept of global experiential marketing?

• Educational

• Entertainment

• Aesthetic

• Escapism

Which internationalization motive states that companies will go abroad to lower the costs associated with performing economic activities?

• Market-seeking

• Efficiency-seeking

• Resource-seeking

• Strategic asset-seeking

When a company overproduced its product in large quantity, it then sells the excess inventory outside of its country. This is an example of ___ motive for exporting.

• Proactive

• Reactive