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Customer Lifecycle and Acquisition

Authored by Nurul Aiman Abdul Rahim

Computers

12th Grade

Customer Lifecycle and Acquisition
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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used to describe the stages a customer goes through when interacting with a company?

Customer Journey

Customer Lifecycle

Customer Engagement

Customer Experience

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a strategy for recruiting new customers?

Limiting advertising

Customer referrals

Increasing product quality

Reducing product prices

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of customer is defined as new to the product category?

New-to-brand

New-to-category

New-to-market

New-to-company

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key performance indicator for customer acquisition?

Cost per acquired customer

Customer satisfaction rate

Employee turnover rate

Market share growth

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a B2B context, what is the first step in the prospecting process?

Following up with customers

Generating leads

Closing sales

Qualifying leads

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does strategic switching refer to?

Changing suppliers for better deals

Switching from one product to another

Changing marketing strategies

Switching customer segments

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a method of customer acquisition in B2C?

Social media

Advertising

Sales promotion

Direct mail

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