Ch. 3 - Social & Mobile Marketing

Name

1. Excitement, Education, Experience, Engagement...

• customer experience framework
• the 4E Framework for Social Media
• the Wheel of Social Media Engagement
• the "information effect"

2. An evaluation of what keywords people use to search on the internet for their products and services.

• sentiment analysis
• network effect
• keyword analysis

• page views

3. YouTube, Instagram, Flickr, TikToK are examples of

• Media sharing sites
• Social media
• Social news sites
• Thought sharing sites

4. The percentage of times a visitor leaves the website almost immediately, such as after viewing only one page.

• conversion rate
• bounce rate
• click through rate
• showrooming

5. Differs from a traditional blog in size. Consists of short sentences, short videos, or individual images.

• blog (weblog)
• corporate blog
• microblog
• personal blog

6. An app that is free to download, but includes in-app purchases.

• ad-supported app
• freemium app
• paid app
• click path

7. App that charges the customer an upfront price to download the app, but offers full functionality once downloaded.

• paid app
• freemium app
• in-app purchase
• ad-supported app

8. When referring to the Wheel of Social Media Engagement, this component is the outcome of social media engagement in which every time a firm or person posts information, it is transferred to the poster's vast connections across social media, causing the information to spread instantaneously.

• connected effect
• network effect
• information effect
• dynamic effect

9. Blogs, microblogs, vlogs are known as

• Microblog
• Media sharing site
• Thought sharing sites
• Social network sites