Quiz on the History of Advertising

What year did William Caxton print what could be described as Britain's first advert?

• 1600

• 1450

• 1477

• 1500

What was the name of the book advertised by William Caxton?

• Pride and Prejudice

• The Great Gatsby

• The Canterbury Tales

• The Pyes of Salisbury

In which century did the industrial revolution occur, marking an expansion in advertising?

• 17th century

• 18th century

• 19th century

• 20th century

What is the earliest known record of an advertising agency?

• 1900

• 1750

• 1800

• 1786

Which medium became dominant for advertising during the first half of the 19th century?

• Newspapers

• Television

• Radio

• Billboards

What was the first UK television advert broadcast in 1955 for?

• Colgate

• Pepsi

• Gibbs SR Toothpaste

• Coca-Cola

Which decade is referred to as the 'golden age' for British commercials?

• 1960s

• 1970s

• 1990s

• 1980s

What type of characters were featured in the PG Tips commercials?

• Dogs

• Cats

• Bears

• Chimps

What has begun to change the advertising landscape in recent years?

• Radio

• Television

• Print media

• Digital communications

What does the text suggest about the future of advertising?

• It will remain the same

• It will disappear

• It will become less important

• There will be plenty of changes