Marketing Distribution Channels Quiz

What is the primary purpose of a place strategy in marketing?

• To reduce production costs

• To gain market share and consumer purchases

• To enhance product features

• To increase product prices

Which of the following is NOT considered an intermediary in the distribution process?

• Wholesalers

• Logistics providers

• Manufacturers

• Retailers

What type of channel allows customers to buy goods directly from the manufacturer?

• Indirect channel

• Direct channel

• Wholesale channel

• Retail channel

Which type of retailer carries a narrow product line with a deep assortment?

• Discount Store

• Specialty Store

• Supermarket

• Department Store

What is a characteristic of a convenience store?

• Offers a wide range of products

• Located near residential areas

• Open only on weekends

• Sells products at wholesale prices

Which online retailer is known for its massive selection of products including fashion and electronics?

• Zalora

• Lazada

• Carousell

• RedMart

What type of wholesaler takes title to the merchandise they handle?

• Manufacturer's Branch

• Agent

• Merchant Wholesaler

• Broker

Which of the following is an example of a C-to-C online exchange?

• Carousell

• Zalora

• RedMart

• Lazada

What does B-C stand for in online marketing domains?

• Business to Consumer

• Business to Company

• Buyer to Consumer

• Brand to Customer

Which type of store is characterized by selling standard merchandise at lower prices?

• Superstore

• Discount Store

• Department Store

• Specialty Store