Front

E-marketing primarily uses digital technology, usually the Internet.

Back

This technology is essential for E-marketing.

Front

E-marketing is important in today's world due to the widespread use of mobile electronic devices.

Back

These devices have changed consumer behavior.

Front

What are traditional types of advertising mentioned in the text?

Back

TV and press adverts.

Front

Benefit of all through advanced marketing communication.

Back

Advanced communication methods in marketing benefit all parties involved.

Front

Purchasing goods and services online is simpler than visiting a travel agent's office.

Back

Online bookings are useful for independent travelers planning their own holidays.

Front

Social network sites like Facebook facilitate communication and marketing.

Back

These sites help target specific markets more easily and inexpensively.

Front

E-marketing uses email and SMS for customer communication.

Back

This method is effective for short-term sales promotions.

Front

Communication tools vary in effectiveness for different market sectors.

Back

Some tools are more beneficial than others for specific sectors.

Front

Response to feedback on review sites.

Back

Organizations increasingly respond to feedback, especially when it is negative.

Front

TripAdvisor

Back

A popular review site used by leisure, travel, and tourism customers.