Mid-term quizz review

What are the 4 P’s

• Product, Price, Prizing, Proliferation

• Price, Promotion, Product, Place

• Placement, Production, Publication, Performance

• Promotion, Product, Price, Performance

A target market is:

• any person who is willing and able to purchase the product

• a specific group of potential consumers on which an organization concentrates its marketing efforts.

• the distribution chain by which products reach consumers.

• a means of communication between buyers and sellers.

   Event marketing is an example of:

• distribution

•       a product

• promotion

•      pricing strategy

   _____ is the trade of things of value between buyers and sellers so that each benefits.

• Exchange

• Promotion

• Marketing

• Production

   Identify the product that is most likely to benefit from an economic upswing.

• automobile

• clothing

•      gardening supplies

•      fruits and vegetables

   Direct competitors refer to _____.

•       products that have the shortest life cycle in a market

•       very similar products sold in the same category

•      products that are used by the same customer

•      dissimilar products that compete in the same market

        Characteristics such as demographics and culture, refer to _____ forces.

• competitive

•        social

• economic

• regulatory

        A marketing environmental scan examines a business in relation to _____.

•        Its competition and related industry trends

•        The psychological factors relevant to its target markets

•       The regulatory forces

•       Five key areas that affect the business

        When Ali attended statistics class on the first day, he realized he should have bought a calculator to do the assignments. In which stage of the consumer purchase decision process was Ali with this realization?

•        Information search

•        Problem recognition

•       Purchase behaviour

•       Alternative evaluation

        A(n) _____ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.

•        problem recognition

•        internal search

•       external search

•       purchase task