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HW08

Authored by Bảo Lộc Gia

Business

University

HW08
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. What is the process of dividing a market into distinct groups of buyers?

Market analysis
Consumer profiling
Market segmentation
Market targeting

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2. A particular group of consumers at which a product or service is aimed is known as what?

consumer base
market segment
target market
product demographic

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3. What is the process of establishing a brand or product in a certain way in the consumer's mind?

Brand positioning
Brand awareness
Product differentiation
Market segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4. Activities aimed at increasing the visibility and sales of a product or service are called what?

Customer service enhancements
Marketing activities
Supply chain management techniques
Product development strategies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

5. What term refers to the value added to a product by having a well-known brand name?

brand loyalty
brand value
brand equity
brand recognition

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

6. The study of individuals and groups in selecting, purchasing, and using products is known as what?

Market Research
Product Development
Sales Strategy
Consumer Behavior

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

7. What is the assessment of the market to determine its potential and size called?

Market analysis
Market segmentation
Market forecasting
Market evaluation

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