Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour

Consumer Markets and Buying Behaviour

Quiz
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Other, Business, Education, Social Studies
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University
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Medium
Amir Anaraki
Used 1+ times
FREE Resource
15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
waiting for advice
information search
enjoying the product
all of above
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The decision processes and actions of consumers as they buy services and products are knows as?
purchase decisions
buying behavior
the consumer decision-making process
post-purchase evaluation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not an important factor that makes up personal identity?
gender
age
personality
social environment
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All of the following are included in a subculture within the cultural context EXCEPT ______________.
racial groups
gender
nationalities
geographic region
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a customer try to achieve by asking “what problem am I trying to solve?”
Conducting product research
Identifying the needs
Listing the attributes
Comparing the items
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Consumer behaviour it is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.
TRUE
FALSE
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