U3 Vocabulary Application

Ethan set a goal to improve his grades by the end of the semester. What does the term 'goal' mean in this context?

• striving to reach a desired result, usually with effort

• A type of scam in which personal information is requested, typically through an illegitimate email

• A type of scam in which an item is purchased, often through social media, but the product never arrives

• The use of game design elements to get you to spend more time and more money on a website or app

Drip Pricing

• The practice of initially showing consumers a lower price and then revealing additional fees at the time of payment
• A dark pattern that allows you to get into a situation very easily (like signing up for a subscription or getting product emails) but then you find it is hard to cancel or get out of it
• The tendency to conform to the behaviors and beliefs of the people around you
• Purchasing goods second hand whether in person or through an online marketplace

Bait and Switch

• A dark pattern that makes you think you are taking a specific action, but a different, undesirable action takes place instead
• A business model companies use to charge you on a regular basis for ongoing updates to products and services you use
• An illicit business model where profits are based on the investor's ability to recruit other individuals who are enrolled to make payments to their recruiters. Generally, neither a product or service is delivered.
• A dark pattern in which your free trial with a service comes to an end and your account begins to be charged without any warning

inner values

• how we see ourselves and how we believe others see us
• The tendency people have to be more confident in their own abilities
• The tendency to assume things that are scarce are valuable and things that are abundant are not
• A dark pattern in which a product asks for your email or social media permissions and then sends messages to all of your contacts pretending to be you

James is exploring ways to enhance his web browsing experience. What is a browser extension?

• A software application that adds capacity or functionality to your web browser

• A type of scam in which fake investment opportunities are sold, often using cryptocurrency

• Additional charges added on to the cost of a good or service that a consumer may not necessarily be aware of at the time of purchase

• Unrelated to how much money we actually have, these values reflect what we think or believe about money

Olivia noticed that when she was shopping online, some websites had design features intended to trick users into doing things they might not want to do, but which benefit the business in question. What is this an example of?

• Website design features intended to trick users into doing things they might not want to do, but which benefit the business in question

• The tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion

• The tendency to regard losses as considerably more important than gains of comparable magnitude

• Factors such as authority, liking, or scarcity that have an effect on the way we make decisions

Luna is considering whether to keep her old smartphone or sell it. She imagines that overnight her smartphone has been replaced with cash. She then determines whether she would prefer to keep the cash or buy the smartphone back. What strategy is Luna using?

• a strategy used to combat loss aversion by imagining that overnight something you own has been replaced with cash, then determining whether you would prefer to keep the cash or buy the item back

• A type of scam in which an item is purchased, often through social media, but the product never arrives

• A type of scam in which personal information is requested, typically through an illegitimate email

• A payment method that allows you to pay for purchases over time by dividing the purchase amount into smaller equal payments, often with interest and additional fees; also known as Buy Now Pay Later plans

Heuristics

• Mental shortcuts or "rules of thumb" that often lead to a solution or decision
• An extra layer of security that requires a user to provide two pieces of information (such as a password and a temporary code) to access an account
• A software application that adds capacity or functionality to your web browser
• Ads that are hidden as other kinds of content or navigation in order to get you to click on them

Rohan noticed that every morning, without thinking, he automatically makes a cup of coffee as soon as he enters the kitchen. This behavior is an example of a:

• automatic behaviors triggered by context, account for approximately 45% of dialy activities

• The process of comparing various factors for a product or service before making a purchasing decision

• The subfield of economics that applies psychological insights into human behavior and to explain economic decision making

• Costs that have already been incurred and cannot be recovered

Confirmshaming

• A dark pattern where the option to decline an offer is worded to shame the user into compliance
• The tendency to feel anxiety/fear that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website
• A dark pattern in which your free trial with a service comes to an end and your account begins to be charged without any warning
• The use of game design elements to get you to spend more time and more money on a website or app