Consumer Behavior Quiz

What is the primary focus of Maslow's Hierarchy of Needs?

• Consumer involvement

• Prioritized human needs

• Emotional intelligence

• Product contamination

Which type of motivation is associated with acquiring products to accomplish something?

• Self-improvement

• Hedonic Motivation

• Utilitarian Motivation

• Emotional labor

What does the term 'Consumer Involvement' refer to?

• The process of sentiment analysis

• The degree of personal relevance in consumption

• The impact of product contamination

• The emotional state of a consumer

Which of the following is NOT a type of cognitive appraisal?

• Agency appraisal

• Anticipation appraisal

• Equity appraisal

• Emotional appraisal

What is the primary function of attitudes according to the Functional Theory of Attitudes?

• To serve as a defense mechanism

• To express core values

• To maximize rewards and minimize punishment

• To simplify decision-making

Which model focuses on behavioral intentions, subjective norms, and attitudes toward a behavior?

• Multiattribute Attitude Model

• Behavioral Intentions Model

• Attitude-Toward-the-Object Model

• Compensatory Model

What does the term 'Emotional Contagion' refer to?

• The effort to control one's own emotions

• The process of recalling memories based on mood

• The influence of one person's emotions on another

• The management of emotional displays by service workers

Which VALS segment is characterized by being self-expressive and valuing novelty?

• Thinkers

• Achievers

• Survivors

• Experiencers

What is the 'Five-Factor Model' in personality research?

• A model focusing on five distinct personality traits

• A method for assessing consumer involvement

• A theory of emotional intelligence

• A framework for understanding consumer behavior

What does the term 'Schema-based affect' refer to?

• The process of emotional labor in service industries

• The emotional response to product contamination

• The influence of mood on memory recall

• Emotions stored as part of a cognitive unit of meaning