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Consumer Behavior Quiz

Authored by Kyrene Himaya

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Consumer Behavior Quiz
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Maslow's Hierarchy of Needs?

Consumer involvement

Prioritized human needs

Emotional intelligence

Product contamination

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of motivation is associated with acquiring products to accomplish something?

Self-improvement

Hedonic Motivation

Utilitarian Motivation

Emotional labor

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term 'Consumer Involvement' refer to?

The process of sentiment analysis

The degree of personal relevance in consumption

The impact of product contamination

The emotional state of a consumer

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a type of cognitive appraisal?

Agency appraisal

Anticipation appraisal

Equity appraisal

Emotional appraisal

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary function of attitudes according to the Functional Theory of Attitudes?

To serve as a defense mechanism

To express core values

To maximize rewards and minimize punishment

To simplify decision-making

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which model focuses on behavioral intentions, subjective norms, and attitudes toward a behavior?

Multiattribute Attitude Model

Behavioral Intentions Model

Attitude-Toward-the-Object Model

Compensatory Model

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term 'Emotional Contagion' refer to?

The effort to control one's own emotions

The process of recalling memories based on mood

The influence of one person's emotions on another

The management of emotional displays by service workers

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