Mar căn bản: Ôn tập C3

What does the consumer market consist of?

• Only individuals

• Only organizations

• Individuals and households that purchase goods and services for personal consumption

• Businesses and governments

What is the simplest model of consumer buyer behavior?

• Cognitive dissonance model

• Stimulus-response model

• Behavioral learning model

• Social influence model

Which of the following is NOT one of the four major factors that influence consumer buyer behavior?

• Cultural factors

• Psychological factors

• Technological factors

• Social factors

Culture is the most basic determinant of a person's:

• Income

• Occupation

• Wants and behavior

• Learning and beliefs

What are subcultures?

• Cultures with distinct values and lifestyles within a larger culture

• Smaller populations with no significant influence

• Temporary groups formed by consumer trends

• Marketing tools for businesses

Social factors influencing consumer behavior include all EXCEPT:

• Family

• Friends

• Opinion leaders

• Product features

Which of the following personal characteristics influence consumer buying behavior?

• Occupation

• Product quality

• Marketing strategies

• Store environment

Consumer motivation is best defined as:

• A person's willingness to purchase based on product availability

• An individual's drive to satisfy a need

• The ability to identify market trends

• The effort to avoid post-purchase dissonance

The buyer decision process begins with:

• Information search

• Evaluation of alternatives

• Purchase decision

• Need recognition

Which of the following is a stage in the buyer decision process?

• Cognitive dissonance

• Brand engagement

• Post-purchase behavior

• Risk management