ME Marketing Mix Review

_____, also known as distribution, is where your product or service is actually sold.

• Place

• People

• Promotion

• Price

_____ is how your customer perceives your products and services compared to your competition.

• Positioning

• Product

• People

• Promotion

_____ is how you communicate to customers about products or services, why they need those products or services, and why they should pay for those products or services.

• Promotion

• Place

• Positioning

• Product

_____ refers to what you’re offering for sale.

• Product

• Promotion

• Place

• Packaging

_____ is not only the purchase cost of your product, but it also refers to how you charge your customers.

• Price

• People

• Positioning

• Product

_____ refers to all people, both inside and outside the company, who are responsible for all parts of marketing.

• People

• Price

• Packaging

• Product

_____ is the material that contains, identifies, describes, protects, displays, and promotes a product.

• Packaging

• Product

• Place

• Promotion