E-Commerce Review Quiz Chapter 1

What is the primary focus of e-business?

• Commercial transactions between organizations

• Digital enabling of transactions within a firm

• Online auctions between consumers

• Selling products to consumers

Which type of e-commerce involves businesses selling to consumers?

• B2B

• B2C

• M-commerce

• C2C

What major theme in e-commerce is related to the growth of mobile advertising?

• Intellectual property

• Mobile platform

• Technological infrastructure

• Social networks

Which of the following is NOT a type of e-commerce mentioned in the text?

• B2C

• B2B

• C2C

• D2C

What is a significant societal issue related to e-commerce?

• Market competition

• Product pricing

• Intellectual property

• Customer loyalty

What technological advancement significantly impacted e-commerce in 2007?

• Mobile digital platform

• E-business models

• Social networks

• Cloud computing

Which academic discipline contributes to the technical side of e-commerce?

• Marketing

• Sociology

• Economics

• Computer science

What is the primary purpose of studying e-commerce according to the text?

• To learn about consumer behavior

• To exploit digital technology for market advantage

• To analyze historical sales data

• To understand traditional business models

What does C2C e-commerce primarily involve?

• Businesses selling to consumers

• Mobile transactions

• Consumers selling to each other

• Local market engagement

Which of the following is a unique feature of e-commerce technology?

• Physical storefronts

• Limited consumer interaction

• Global reach

• High profit margins