Business of Retail Practice Exam

If you see a spill of food or liquid on the sales floor, what's the first thing you should do?

• Call for a custodian or maintenance person to clean it up.

• Find a mop or broom and clean it up yourself.

• Find out who was responsible for causing the spill.

• Stand near or over the spill to direct traffic away from it until it can be cleaned up.

Which of the following is the specific term that describes an injury caused by an item falling off a shelf and hitting a person?

• Accidental injury

• Negligence

• Struck- by injury

• Struck- against injury

Which is not a component of a marketing plan?

• Planogram

• Product

• Price

• Promotion

Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for?

• The price of sugar

• The prices that Bill's competitors charge for similar cookies

• The oven temperature Bill uses when he bakes the cookies

• The amount of money that Bill wants to make on each sale

This form of marketing is also called keyword advertising or pay-per-click.

• Online video

• Search Engine Marketing (SEM)

• Social media

• Retargeting ads

The promotional approach aimed at specific customers with the goal of getting the customer to take action is called:

• Direct marketing

• Cold calling

• Sales

• Advertising

Visual merchandising does the following:

• Promotes products using magazine advertisements

• Creates advertising billboards

• Allows customers to make a connection with products

• Organizers merchandise in the stockroom

When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do?

• Fix it yourself

• Tell your manager

• Ignore the issue- maintenance will take care of it

• Call the electrician

When doing a store walkthrough, you see spilled soda on the floor. What do you do first?

• Get a cone or marker and put it near the spill so that no one will walk on it

• Tell your manager

• Ignore the issue- maintenance will take care of it

• Clean it up

What's the term for a schematic diagram that visually represents the way in which merchandise should be displayed on the sales floor?

• Visual merchandising

• Planogram

• PLU

• Inventory system