AM Unit-2 Quiz

AM Unit-2 Quiz

Professional Development

25 Qs

quiz-placeholder

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AM Unit-2 Quiz

AM Unit-2 Quiz

Assessment

Quiz

Other

Professional Development

Medium

Created by

Record Academic

Used 2+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary objective of Public Relations (PR)?

To increase sales

To build mutually beneficial relationships with the public

To promote new products

To manage advertising campaigns

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a key objective of PR?

Create advertisements

Manage crisis situations

Increase short-term sales

Promote product features

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is used as an example for enhancing brand image through sustainability initiatives?

IBM

Coca-Cola

Nestlé

Zomato

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In PR, what is the term used for communication involving the media to ensure positive coverage?

Press Release

Media Relations

Crisis Communication

Advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of crisis management in PR?

Maggi Noodles Ban

Lush Cosmetics

Tesla's new car launch

Coca-Cola's sustainability campaign

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

PR focuses on managing an organization's ___ with its stakeholders.

Product features

Relationships

Prices

Sales targets

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major disadvantage of PR?

It is very expensive

No guaranteed results

It involves paid media

It does not help in brand building

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