AM Unit-2 Quiz

What is the primary objective of Public Relations (PR)?

• To increase sales

• To build mutually beneficial relationships with the public

• To promote new products

• To manage advertising campaigns

Which of the following is a key objective of PR?

• Create advertisements

• Manage crisis situations

• Increase short-term sales

• Promote product features

Which company is used as an example for enhancing brand image through sustainability initiatives?

• IBM

• Coca-Cola

• Nestlé

• Zomato

In PR, what is the term used for communication involving the media to ensure positive coverage?

• Press Release

• Media Relations

• Crisis Communication

• Advertising

Which of the following is an example of crisis management in PR?

• Maggi Noodles Ban

• Lush Cosmetics

• Tesla's new car launch

• Coca-Cola's sustainability campaign

PR focuses on managing an organization's ___ with its stakeholders.

• Product features

• Relationships

• Prices

• Sales targets

What is a major disadvantage of PR?

• It is very expensive

• No guaranteed results

• It involves paid media

• It does not help in brand building

Which of the following defines publicity?

• Paid advertisements

• Public visibility through earned media

• A marketing strategy focused on product sales

• Controlling the media narrative

Which company is highlighted as relying heavily on media coverage and publicity?

• Apple

• Tesla

• Nike

• Zomato

Publicity is often considered as ___ media.

• Paid

• Earned

• Controlled

• Sponsored