Research Methods Quiz

Which of the following is a primary research method?

• Literature review

• Survey

• Data mining

• Meta-analysis

What is the purpose of understanding the difference between qualitative and quantitative data?

• To improve language skills

• To enhance data analysis

• To memorize facts

• To write essays

Which type of data is typically collected through surveys?

• Qualitative

• Descriptive

• Quantitative

• Theoretical

What is one of the main purposes of primary research methods?

• To provide second-hand evidence

• To provide credible and original evidence

• To provide fictional stories

• To provide outdated information

Which of the following is a limitation of secondary research?

• It is always accurate

• It may not be specific to your needs

• It is always up-to-date

• It is always comprehensive

What is the purpose of research and planning in response to a client brief?

• To ensure a crafted message and target the right audience

• To increase production costs

• To delay project timelines

• To reduce the quality of the message

How does data help us?

• By confusing us

• By hiding patterns

• By understanding trends

• By creating chaos

What is NOT a benefit of data analysis?

• Improved decision-making

• Increased confusion

• Better understanding

• Insight gathering

Why is qualitative data essential in research?

• It provides numerical accuracy

• It offers depth in understanding human behavior

• It simplifies data collection

• It reduces research costs

What is a key feature of qualitative data in research?

• It is easily quantifiable

• It provides depth in understanding

• It is always objective

• It is based on statistical models