Consumer Behavior Quiz

What do wants add to our basic requirements?

• Complexity and personalization

• Simplicity and uniformity

• Cost and expense

• Weight and bulk

What is akin to navigating a labyrinth according to the text?

• Looking into the mind of a consumer

• Developing a new product

• Launching a marketing campaign

• Analyzing sales data

Which factor involves peer pressure and the desire to fit in?

• Economic factor

• Social factor

• Personal factor

• Psychological factor

How can perception influence buying decisions?

• By determining economic status

• By shaping how products are viewed

• By influencing peer pressure

• By affecting personal lifestyle

What is an example of McDonald's adaptation to local cultures?

• Offering only beef burgers

• Providing vegetarian options in India

• Selling sushi in Japan

• Serving pasta in Italy

What type of advertising does Toyota use to promote its cars?

• Family-focused

• Celebrity endorsements

• Sports sponsorships

• Luxury branding

What is a key factor in determining consumer behavior according to the text?

• Brand popularity

• Age and life stage

• Product availability

• Advertising budget

What do personal factors in consumer behavior include?

• Brand loyalty

• Age, occupation, lifestyle, economic situation, and personality

• Product features

• Marketing strategies

What is the primary target audience for PepsiCo's marketing campaigns?

• Older adults

• Younger audiences

• Middle-aged professionals

• Retirees

What role do psychological factors play in consumer behavior?

• They have no impact

• They are the only factors influencing behavior

• They help create effective strategies to influence consumer decisions

• They are less important than economic factors