Week 4-BU6004 SWOT

What does the "S" in SWOT analysis stand for?

• Strategies

• Solutions

• Strength

• Stakeholders

Which of the following is considered a "Weakness" in a SWOT analysis?

• Competitive pricing

• Lack of market research

• Skilled workforce

• Strong brand reputation

What is the primary purpose of conducting a SWOT analysis?

• To create a marketing plan

• To evaluate the financial performance

• To conduct employee performance reviews

• To analyze internal and external factors affecting a business

Which of the following is considered an opportunity in SWOT analysis?

• A new market trend favoring your products

• Increasing competition

• High employee turnover

• Economic recession

In which section of a SWOT analysis would you place the increasing threat from new competitors?

• Opportunities

• Strength

• Threats

• Waknesses

SWOT analysis is primarily used for:

• Financial forecasting

• Market segmentation

• Strategic planning

• Employee training

Which internal factor is likely to be categorized under 'Strengths'?

• Experienced management team

• Lack of product differentiation

• Negative public perception

• High production cost

What is a common mistake made during SWOT analysis?

• Using evidence-based data

• Involving cross-functional teams

• Focusing solely on financial aspects

• Aligning weaknesses with opportunities

Which of the following is NOT a component of SWOT analysis?

• Strengths

• Threats

• Weaknesses

• Costs

How can a business leverage its strengths according to the SWOT analysis?

• By utilizing them to capitalize on opportunities

• By comparing them with competitors only

• By ignoring market changes

• By downplaying them to avoid competition