PMK3333 TOPIC 10

What is the primary function of Public Relations?

• To manage communication with the public

• To create advertisements

• To conduct market research

• To generate sales

Which of the following is NOT a relevant target audience for Public Relations?

• Employees

• Competitors

• Stockholders and Investors

• Community Members

What is one advantage of Public Relations?

• Limited reach

• Credibility

• Inconsistent messaging

• High costs

What is a disadvantage of Public Relations?

• Image building

• Potential for incomplete communication

• Lead generation

• Cost savings

Which method is used to measure PR effectiveness?

• Sales tracking

• Social media engagement

• Media content analysis

• Focus groups

What does publicity primarily refer to?

• Generation of news about a person, product, or service

• Market research

• Internal communications

• Paid advertisements

Which type of advertising is designed to promote the organization’s overall image?

• Cause Related Marketing

• Issue Advertising

• Image Advertising

• Advocacy Advertising

What is a common objective of Corporate Advertising?

• Increase product sales

• Create a positive image for the firm

• Reduce marketing costs

• Target competitors

Which of the following is a type of Corporate Advertising?

• Image Advertising

• Direct Mail Advertising

• Television Commercials

• Online Banners

What is a potential disadvantage of Corporate Advertising?

• Improved public perception

• Enhanced brand loyalty

• Questionable effectiveness

• Increased employee morale