Consumer Behaviour Week 7

Which of the following senses is most commonly associated with the perception of packaging?

• Touch

• Smell

• Sight

• Taste

What is the first stage in the perceptual process?

• Attention

• Exposure

• Interpretation

 What type of marketing appeals to a consumer's five senses to influence their perception?

• Sensory Marketing

• Emotional Marketing

• Behavioral Marketing

What is the role of labels in influencing consumer perception?

• To attract attention with bright colors

• To provide information and create trust

• To increase product weight

• To reduce manufacturing costs

Which of the following is NOT a function of packaging in consumer perception?

• To protect the physical of the product

• Easy to recognize the product

• Enhancing emotional appeal

• Increasing the product's shelf life