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Consumer Behaviour Week 7

Authored by munirah ismail

Business

University

Used 1+ times

Consumer Behaviour Week 7
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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following senses is most commonly associated with the perception of packaging?

Touch

Smell

Sight

Taste

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first stage in the perceptual process?

Attention

Exposure

Interpretation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

 What type of marketing appeals to a consumer's five senses to influence their perception?

Sensory Marketing

Emotional Marketing

Behavioral Marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of labels in influencing consumer perception?

To attract attention with bright colors

To provide information and create trust

To increase product weight

To reduce manufacturing costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a function of packaging in consumer perception?

To protect the physical of the product

Easy to recognize the product

Enhancing emotional appeal

Increasing the product's shelf life

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